Lady Gaga was at the 2010 International Consumer Electronics Show in Las Vegas yesterday (Jan. 7) to celebrate her new partnership with Polaroid. The Ga will be working with Polaroid as creative director to launch a new line of cameras that mix instant print ability with digital functionality. “I’m definitely a Polaroid camera girl,” Gaga said. “I really believe in the lifestyle and injecting the things that I love into [this]. For me, what I’m really excited about is bringing back the artistry and the nature of Polaroid.”
Gaga stressed that the partnership with Polaroid is not an endorsement deal. “We won’t be selling cameras with my face on them,” she said. “I’m working on bringing the instant film camera back as part of the future.” Polaroid hopes to have both old-school and digital products available by the end of the year. Pretty cool, but the real story here is obviously Gaga’s hat/hair. It’s so Hair Show. I love it!