fashion, interviews

Where Is My Mind?

Tavi-Gevinson

Are you guys all like ugh so 15 minutes ago about this whole “13-year-old teenage blogging sensation” Tavi Gevinson? I was tripping over it all day yesterday. I watched this video of Tavi previewing Rodarte’s Target line and it just… suck with me. According to Style.com, the Rodarte sisters love Tavi so much they have sent her free clothes, and not the cheap Target stuff, the real deal, which is like four-figures for a top. Rodarte designers Kate and Laura Mulleavy say they chose Tavi for the video because “she is a mix between J.D. Salinger, Dorothy Parker, and Cindy Sherman. Our favorite combination!” (Some.one.shoot.me.) Kate went on to say, “When spending time with Tavi, I am always astonished by her observations. Tavi is a writer in every sense. Her way of interacting with the world comes from a sensitivity and madness that belongs to poets and bank robbers.”

Please observe for yourself the madness that belongs to poets and bank robbers:

And the latest: Tavi has been hired by Harper’s Bazaar to write a column about the spring collections.

I had all kinda of thoughts about this yesterday, which crystallized when a live version of Where Is My Mind? from the Pixies came on my Ipod at the gym. Remembered that scene in the Pixies documentary loudQUIETloud where that quirky little girl with the book was chasing Kim Deal around? That’s where little Tavi should be at 13. Behind the fence. Worshiping her idols like the Rodarte and Rei Kawakubo and the editorial staff of Harper’s Bazaar from her bedroom, slicing through magazine cutouts, tapping on her laptop–not previewing their Spring line, receiving birthday party invites and writing their columns. What happens when every dream is immediately fulfilled the moment it blooms? What if that little girl hero worshipping Kim Deal had been swept up, plopped on the tour bus, and turned into a member of the Pixies? How fucked would that have been?

Huffington Post contributing style editor, Lesley M. M. Blume’s take on Tavi after the break.

Blume, says, basically, Harper’s Bazaar did it for publicity. “Is this a smart marketing move? Of course,” she said. “I think [Tavi's] very dear, but I think it’s crazy.”

Blume doesn’t think the industry’s top buyers will take Tavi’s fashion critiques seriously. “Are the creative directors of Neiman Marcus and Bergdorf Goodman going to tailor their purchases according to [her tastes]? Probably not. But is Harper’s Bazaar going to sell a bunch of issues because of the novelty? Yes. Will she end up on morning shows? Yes she will,” Blume said. “I don’t think she’s a fashion sage, I think she’s a novelty and I think she’s going to be used as a marketing device as a novelty.”

And then what for Tavi?


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