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NARS 15th Anniversary Book

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François Nars is celebrating the 15th anniversary of the founding of his eponymous company by combining two of his favorite things–beauty products and photography–in a new book. Nars, creative director and founder of the company which bears his name, did both the makeup and the photography for the book, 15×15, which is published by Chandelier Creative and is due out in mid-November for 30 days only at 15x15project.com.

“When you do something for 15 years, you want to do something fun but [that is] still a nice piece of work. The portraits are intended to transform their subjects into new personas–but the twist this time is that there are two inspirations for each shot, an iconic image, person or emotion and a classic Nars product. The book features portraits of 15 celebrities: Marc Jacobs, Isabella Rossellini, Amber Valletta, Dayle Haddon, Naomi Campbell, Amanda Lepore, Daphne Guinness, François Vincentelli, Natasha Poly, Lisa Marie Smith, Olivier Theyskens, Carla Gugino, Shalom Harlow, Tyson Ballou and Jennifer Jason Leigh. “Basically, I wanted people who reflected my taste, friends and people I admired for their look and talent,” said Nars. “I love the way Marc looks, but also what he is and does. I tried to pick people not just for looks, but for talent.

Nars’ photo of Jacobs was inspired by a Richard Avedon image of Sixties supermodel China Machado and Nars Dovima Nail Polish (a tomato-red shade named for another Sixties-era supermodel who was a favorite of Avedon’s.) “It is really an homage to Avedon, who I’ve admired for years,” said Nars. Proceeds from Jacobs’ image will go to AmFar.“There’s something very different on every page,” said Nars. “You don’t get bored.” (via wwdbeauty)

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More photographs from 15×15, NARS 15th Anniversary Book after the jump.

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