Lauren Conrad and Kohl’s department stores are launching a new contemporary lifestyle brand for women — LC Lauren Conrad. Debuting exclusively this October in 300 Kohl’s stores and online at Kohls.com. The brand consists of apparel and may expand into additional categories such as footwear, jewelry, handbags, intimates and sleepwear. Retail prices will range from $20 to $60.
“Partnering with a successful national retailer like Kohl’s supports my mission to make great clothing accessible to young women everywhere,” said Lauren Conrad. “The collection is a reflection of my personal style and will offer fresh, California Casual designs at an affordable price.”
What do you guys think? Will you shop Lauren’s new affordable line?
Also, at the launch of her new line this past Thursday night, Lauren told ET that she hasn’t been watching the new season of The Hills. “I didn’t watch, I’m sorry,” she said. “I miss the crew, but I still get to see them and I’m still in touch with a lot of them.”
Wait. Does that mean she misses the film crew? Hee. Also, she totally watched.